Gloria Valvasori
Better Homes and Gardens Real Estate Signature Ser



A Guide To Listing and Selling Your Home


Listing Your Home In The Niagara Region 

Listing your home for sale is a major decision, and probably the largest financial transaction you

will make.  Leave it in the hands of a trained real estate professional.  There is much more to

selling your Mississauga home than installing a for sale sign on the front lawn.  Please browse

through the information below which hopefully you will find useful when it is time to  list your

First Steps 

The first step toward putting your home for sale is to meet with your Real Estate Agent at your

home.  This meeting is referred to as the “Listing appointment.”  Beforehand, it’s also important

to understand “who’s who” and how brokers may co-operate to sell your home.


Selling Broker

The Selling Agent is an individual who produces a buyer for the property and divides the commission

with a listing broker. Such a transaction is considered a "cooperative" sale because the house is listed

by one broker and a buyer is provided by a second broker.  If the listing broker also produces the

buyer, then the listing broker receives both listing and selling sides of the commission.

A Little Homework

Before the listing appointment, both the home seller and the listing Sales Representative have some

homework to do. While the home seller collects a list of documents requested by the Sales Representative,

the listing Sales Representative studies recent area sales of homes comparable to the seller's, and

also comparable homes currently for sale.

Your Home's Special Features

At the listing appointment, the listing Sales Representative will want to inspect the entire home and

yard to become familiar with its special features and exact floor plan. You have probably enjoyed

living in your home and have been pleased with its many unique features. Your listing Sales Representative

will want to tell prospective buyers about the special features of your home and community. Be ready

to be specific about schools, churches, daycare, nearby metro, and other desirable community features,

as well as home features not readily apparent.

Remember, prospective buyers will be "comparison shopping" and keenly aware of subtle differences

in homes for sale in the area. Be sure to tell your listing Sales Representative why yours is special, from

any home remodelling to afternoon winter sunshine.



When you list your house, it must attract the attention of qualified buyers eager to get into a property

like yours. Otherwise, your house may take longer to sell and you may not get the price you expected.

As an expert in the local market, I can get the word out about your listing to all the right people. I know

how to attract serious buyers – so a good offer comes in quickly.

To achieve that success, I’ll implement the appropriate marketing plan. After all, there’s more to selling

a house than hammering a For Sale sign on the front lawn. I’ll work closely with you to create a

marketing plan which may include some or all of the following:

  • Taking pictures and gathering the details on your property;
  • Writing a compelling property profile and creating effective marketing materials;
  • Uploading your listing to MLS – the Multiple Listing Service that real estate agents and buyers use to search for properties;
  • Placing advertisements in print or on-line publications buyers use to shop for houses;
  • Showcasing your listing on my popular website;
  • Leveraging the internet and social media to promote your listing;
  • Scheduling and promoting an Open House to attract a multitude of buyers.


In addition, I meet with buyers regularly. In fact, the moment your house is listed I get in touch with

everyone I know who is looking for a property like yours, and encourage them to schedule a viewing. I

also tap into my network of other real estate agents so their clients know about your property as well.

My job is to get the right buyers to see your house, fall in love with it, and make a good offer.

Want to learn more about how I’ll aggressively promote and market your house? Please call or email

me for a no-obligation Personal Consultation.

I am a well-versed real estate agent who works in harmony professionally, and with all agents to

accomplish your goals. Whether a potential client is buying and/or selling, they will appreciate the

quality representation, outstanding level of customized service, honesty and integrity I provide to

all my clients.

The sooner we start, the sooner your house will be sold – and for a top price.


To look for more information on buying or selling real estate, please visit my alternate website:

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